What about Google?
The content of your website is king but the art of Search Engine Optimisation (SEO) is also crucial to the success of any website.
At Tapiochre, we have become really quite good at SEO - we often find that with our help your website can become very popular and very quickly. Of course there are no guarantees - SEO is an art, not a science - but, done well and diligently, we ususally see improvements in a website's Google ranking in just a few weeks. Done properly, using the right techniques, we have experience of seeing sites go from zero (i.e. a new site) to page one in a matter of days. Why wouldn't you want that to happen?
Most schools want their website to rate highly, so our job is to get the right information to help that happen - and at no additional cost! We know from experience that there are SEO companies who will ask for your cash and give you great ratings for a day or maybe two, but just as soon as your site gets to page one, it simply disappears! To stay at the top is where you could end up spending way too much. This 'Pay Per Click' technique may work for some but Tapiochre don't advocate it, and certainly not for schools. Our ethos is, 'if you cannot get your website highly ranked by good content and links and hits alone, don't spend money... spend time!'
